IDS was employed to design a new logo identity for Babies Galore Warring Mall. The client had numerous specific design restrictions & requests. IDS presented the client with concepts showcasing the various ways the logo could be used successfully across the entire scope of the re branded store, including the interior of the store, signage, window treatments. With the concept finalised IDS rolled out the new brand, supplying the client with all the support required. Including presentation documentation for Westfield Warringah Mall to assist in the approval of the updated store design.