IDS was employed to design a new logo identity for Babies Galore Warringah Mall Due to a store name change. The client had numerous specific design restrictions & requests. IDS presented the client with concepts showcasing the various ways the logo could be used successfully across the entire scope of the re branded store, including the interior of the store, signage, window treatments. With the concept finalised IDS put together a Style Guide including instructions on how the logo should be used in future applications. Additionally this guide specified the fonts to be used and specific colour breakdowns of the logo.