IDS was approached by a previous publishing client to come up with a concept for Better Buying Magazine. IDS worked closely with the Group Publisher, Editorial Director and Sales Executive to produce a concept. The brief was very specific and consisted on numerous design restrictions and requests. On completion of the design concept IDS created a theory document to support the concept for the magazine. When the live concept was approved Globe Publishing Australia were given all the concept live files and a magazine was deigned inhouse.