IDS was contacted to take on the design of an up and coming cupcake business. The client presented IDS with a mood board of all her personal likes & dislikes to take into consideration, including specific design inclusions. After the logo was approved IDS rolled out the new corporate identity to be used on stationary, flyers, gift vouchers, marketing material, advertising and packaging. IDS assisted the client to roll out the new brand, supplying all the support required. Additionally IDS supplied the client with all the artwork in various applications to use in the future where required.