After successfully designing the Lime Travel brand for the client. IDS was asked to produce one of many monthly digital newsletters for Lime Travel. The newsletter called “juice” was to be emailed out to Lime Travel customers on a monthly basis. IDS took on the challenge working closely with the Owner of Lime Travel the Juice Newsletter was born. The newsletter kept the look and feel of various past marketing material designed for Lime by IDS however it took on a strong punchy feel. IDS continued to design the newsletter until it was taken inhouse and Lime Travel took it on.