LIME TRAVEL STYLE GUIDE

IDS was approached to design a new Corporate Brand for a Travel business. The logo was to be used across all types of media from advertising to trade shows. The client brief was “to just run with it” IDS presented the client with concepts showcasing the various ways the logo could be used successfully. With the concept finalised IDS rolled out the brand including a Style Guide document containing the specific way the new brand should be used, including colours, fonts and placement of the logo.