IDS was contacted by Pacific Magazines to assist in the redesign of New idea Magazine including the Masthead of the magazine.

With extensive work in the Publishing industry for over 25 Years which included Art Directing New Idea Magazine for 3 years IDS produced 2 magazine redesigns showcasing various sections of the magazine.

Fonts, colours, heading treatments picture treatments, section treatments were all taken into consideration to get New Idea looking like one identity not 4 separate magazines.

IDS also supplied templates to New Idea of both concepts for internal use.

IDS worked closely with the Editor and Creative Editor to nail the brief.