IDS was contacted by a Creative Director at Pacific Magazines to assist in the redesign of New idea Magazine Masthead (title of the magazine). With 25 years of Publishing experience including actually Art Directing New Idea Magazine for 3 years, IDS produced various alternative mastheads at the request of the client. Final decision made and the revised Magazine masthead supplied to New Idea art Department. IDS also provided the New Idea team how the new brand could be rolled out onto stationary.