WEIGHT WATCHERS EVERYDAY

IDS was approached by a client to design a concept for the Everyday Cookbook for Weight Watchers Australia. The brief was general with only a specific request to incorporate the green and blue points icon. The cookbook was flat planned to have two separate sections of food one showing the weight watchers point system recipes and the other the no count system. IDS designed the cookbook cleverly to showcase both systems together but still maintaining the separate systems visually. IDS accomplished this with the use of two signature colours blue and green. IDS mocked up the cookbook concept and the book was approved for a live cookbook. IDS was contracted to work with an Editor from Text Pacific Publishing Australia to roll out the entire cookbook. This process included, briefing photographers and stylists. Attending initial shoot set up. All design process, proof sign off and press checks.