WEIGHT WATCHERS MIX & MATCH

IDS was contracted to redesign and update the Mix and match Cook cook for Weight Watchers Australia. The brief was specific and required the entire cookbook to keep the working components – the spiral binding and the flip recipe section. IDS pumped more colour to the entire cookbook and designed a new concept that carefully kept the look and feel of the previous years issue but injected the cookbook a little more WOW factor. IDS mocked up the cookbook showcasing the entire look and feel including a theory document. When the live concept was approved IDS was contracted to work with an Editor from Text Pacific to roll out the entire cookbook. This process included, briefing photographers and stylists. Attending initial shoot set up. All design process, proof sign off and press checks.