WEIGHT WATCHERS SECRET OF SUCCESS

IDS was contracted to design a concept for the Secret of Success Cookbook for Weight Watchers Australia. The brief was very specific and consisted on numerous design restrictions and requests. The cookbook was flat planned to have chapters throughout suited to different meal times cleverly named. This important separation of chapters was achieved visually using a customised table cloth for each chapter. Each chapter opening showcased internal photographs. IDS mocked up the cookbook showcasing the entire look and feel including a theory document. When the live concept was approved IDS was contracted to work with an Editor from Text Pacific to roll out the entire cookbook. This process included, briefing photographers and stylists. Attending initial shoot set up. All design process, proof sign off and press checks.