WEIGHT WATCHERS WHOLEFOODS THEORY

IDS was contracted by a Publishing client to design a concept cookbook for Weight Watchers Australia called Wholefoods Cookbook. On completion of the design concept IDS created a theory document to support the concept for the cookbook. This detailed document outlined the colours, section treatments, font choices, photography and food styling of the cookbook. The theory document accompanied the actual cookbook concept design and was presented to Text Pacific Publishing Australia. On concept approval and together with IDS the concepts and the theory document were showcased to Weight Watchers Australia. When the live concept was approved IDS was contracted to work with an Editor from Text Pacific to roll out the entire cookbook. This process included, briefing photographers and stylists. Attending initial shoot set up. All design process, proof sign off and press checks.